Whitney Bond noticed a lack of shopping options for affordable women’s clothing when she and her family moved to Colfax from Oregon in 2016.
Despite having no experience owning a business, she decided to tackle the problem herself by creating a new store called Truly You Clothing & More.
Today, the store will hold its grand opening 10 a.m.-6 p.m. at 203 N. Main St., located in the same building as The Hen House Chicks.
Bond said women in Colfax sometimes have to travel as much as an hour outside town to find the outfit they want, so she wanted Truly You Clothing to be “a place for ladies to buy trendy, affordable clothing and accessories.”
She also saw an opportunity on Main Street, which sees about 10,000 cars passing through Colfax every day, Bond said.
Once the Colfax community caught wind of her plans, Bond said it reached out to offer help. Bond said she was able to find a space, learn how to source vendors and get other business tips thanks to entrepreneurs lending helping hands. She credits them for making her new venture go smoothly.
“Every single one of the businesses here in town support each other,” she said.
In 2016, Bond likely did not envision herself owning a clothing store. She did not even envision living in Colfax.
That was when Bond and her husband, Kyle Bond, visited Kyle’s aunt, Lannette Ring, who owns Signs & Designs in Colfax, to get supplies for their wedding. The couple from Roseburg, Ore., were only planning to stay in Colfax a week. Then a relative offered Kyle a job at Soncarty Farms in Garfield. It was an offer he could not pass up.
Suddenly, Whitney found herself packing up all her belongings into a moving truck soon after her Aug. 27 wedding. They made the trip to Colfax on Sept. 1 to start life in their new home.
She did not mind the life change, especially after meeting the people in Colfax. She said she was struck by their friendliness, and the sense of security and trust she felt.
“People still do deals on handshakes,” she said.
What she did not find was a place for her and her two daughters to shop for trendy clothes.
Bond said access to clothes is important because new outfits can boost a woman’s confidence. Bond said women can be judged harshly for their clothes, and she hopes Truly You Clothing & More will help women uplift each other rather than put each other down.
Bond herself has received a boost of confidence from people rallying to help Truly You Clothing & More open its doors.
“The community here ... I am overwhelmed at the support we’ve been given,” she said.
Anthony Kuipers can be reached at (208) 883-4640, or by email to email@example.com.